Pharma Biggies Vie for a Bigger Share of the Fast Growing Domestic Mouthwash Category in Oral Care Segment Worth Rs 600 Crore and Growing at 25% Annually
* Elder Pharma relaunches AMPM Mouthwash - also introduces a Specific Mouthwash for smokers/tobacco users. * Becomes 3rd major entity after J&J and Colgate in this field; targets 5% market share.
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